As a digital native, Ally Bank worked to increase its social presence and educate younger minds about the importance of financial literacy.
Confessiongrams is a truth or dare game where truth is a financial question couples have to answer, and if they choose not to answer, they have to do the dare. To make it an easy access game to all, we put the game on Ally's Instagram account with 36 posts and each post with a truth and a dare.
To promote the Ally Challenge, we worked with pro-golfer Mark O’Meara to show that the key to success is having a strong ally by your side, and in golf, that ally is your caddie. We created a social media sweepstakes for golf fans located in the Michigan area. Participants needed to post on their own accounts explaining why they would be a great caddie for Mark O'Meara.
Then, we chose three contestants to come to the Ally Challenge golf course to compete in a series of challenges to see who has what it takes to be the next top caddie. The winner would get the opportunity to caddie for Mark O'Meara during need By posting a video the Ally Challenge tournament.
Every year, there’s hype over what the new skins of each race car would look like on social media until the big reveal right before the season begins. Ally wanted to do something different and reveal the car early by hiding it right in Jimmie Johnson’s Instagram posts.
