JBL wanted to see how far they could push the new Endurance Peak 3 earbuds by featuring it on a live capsule collection showcase on a unique runway: down the slopes on snowboards featuring pro-snowboarder, Russell Winfield. To pair with the launch and the live show, we created a landing page that served as a platform for hosting the three different phases of the campaign. The three phases generated awareness, hosted the live show, and provided a post-show summary.
Up until the livestream, we used the site as a countdown to excite viewers. We showcased who will be shredding the slopes and a little about the Endurance Peak 3 to show off its durability. We then switched over the countdown to the livestream so viewers didn't have to leave the page. Viewers could also order the Endurance Peak 3 right off the page as they're watching the show.
In the final stage of the site, we switched over the focus of the page to the Endurance Peak 3 to show viewers why they should get the product. We included clips from the livestream to showcase the earbuds in action and provided the full recap of the show for any fans that missed it live.